Welcoming Jennie Boström as our new Marketing Manager

We’re delighted to welcome Jennie Boström as Triolgruppen’s new Marketing Manager, a brand-new role that brings together the marketing responsibilities for both Triol Kapital and Bostadskreditfonden.

Jennie joins us with extensive experience in financial marketing and communications. She has previously worked with brand development and campaign management at companies such as Avanza and Skandia.

– I love working from a blank slate and finding the balance between structure and creativity. And this feels like a place where I can make a real difference, both by increasing awareness of what we do and by creating a more cohesive way of expressing who we are. I’m genuinely excited to help set the direction from here, she says.

A marketing role with real business impact

In this role, Jennie will shape everything from strategy and brand development to content and channel planning. The goal is simple: strengthen recognition, support the commercial side of the business and build even more trust around Triol Kapital and Bostadskreditfonden.

– What drew me in was the bigger picture. The companies have clear offerings, clear goals and a strong sense of purpose. And I get the feeling that there’s a real understanding of how marketing can make a difference, that it’s seen as a natural part of developing the business, not something added on from the side.

With a strong foundation to build on, there’s real room to grow

– I see a lot of potential in both Triol Kapital and Bostadskreditfonden. The demand for new and reliable financing solutions is increasing, and what we provide can genuinely move projects forward. There’s a solid level of trust to build on, but also a lot that still needs to be clarified and made visible, especially to audiences who don’t yet know us. With the right communication, we have every opportunity to strengthen our position and take a more prominent role in the industry.